Communication objectives encompass the intended achievements of messages or communication initiatives. They serve to pinpoint your target audience, shape the content of messages, and assess outcomes. The concept of communication objectives has wide-ranging applicability across domains like marketing, sales, intellectual endeavors, artistic creations, public speaking, administrative practices, as well as organizational management and guidance. The ensuing instances provide illustrative depictions of communication objectives.
1. Leadership
Getting people moving in the same direction to achieve a common goal. For example, reducing resistance to change.
2. Motivation
Motivating people to improve results such as productivity.
3. Knowledge
Conveying knowledge. For example, a training objective that everyone understand several foundational concepts at the end of a session.
4. Influence
Influencing actions. For example, an employee with an objective to change a team’s strategy.
5. Persuasion
Selling an idea. For example, a public speaker who would like to change minds about a particular topic.
6. Entertainment
Entertaining an audience with music, art, humor or storytelling.
7. Demand Generation
Generating interest in a product or service.
8. Brand Awareness
Developing brand recognition and brand awareness such as top of mind.
9. Transaction
Getting to yes to close commercial transactions such as a sale or partnership agreement.
Source: John Spacey, Simplicable
